![]() The third, and most prevalent, dimension of alterity is that of power which includes data related to dominance, subordination, exclusion, control and liberation. Practice also plays an important role with Rancid’s activities encompassing labour, making music, movement and human interactions. Place is critical to Rancid’s enterprise, grounding the band socially, culturally, geographically and politically. A three-part analytic frame was applied to analysing these artefacts. The study draws on artefacts, interviews and videos created by and around Rancid to identify and analyse this example of marginal, alternative entrepreneurship. The Punk Rock band Rancid has a 20-year history of successfully creating independent musical and related creative enterprises from the margins of the music industry. Following these influences, this study explores the potentialized context of punk entrepreneurship. The significance continues to grow of scholarship that embraces critical and contextualized entrepreneurship, seeking rich explorations of diverse entrepreneurship contexts. ![]()
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March 2023
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